Experience

Andy Birchwood

Digital product designer


Spotahome

Lead UI designer

Lead UI & interaction designer on multiple digital projects


  • Usability fixes to landlord sign up & publish funnel
    +300% conversion after 30 days
  • Homepage & Landing page redesign
    +12% conversion to search
  • UI design operational strategy
  • Creation of Casa design system

Thomas Cook Airlines

Lead UI designer

Lead UI & interaction designer on multiple digital projects


  • Complete redesign of flight booking system
    +50% conversion over 3 years
  • New email design strategy
    +300% revenue in one year
  • Companion app for passengers
  • Creation of a design system & design operational strategy

Betula Pendula

Freelance product designer

  • [email protected] - redesign for Austrian online supermarket.
    Agency: CXpartners
  • East Park dental - New site design and front end dev
  • Money Advice Service "Small Change" Saving App
    Agency: Foolproof
  • Audi UK design strategy & styleguide
    Agency: Salmon
  • DFS marketing page design
    Agency: Salmon
  • Thomas Cook user centred optimisation of conversion pages
    Agency: Foolproof
  • Sky - Now TV brochure site design
    Agency: Foolproof
  • Bacardi illustrations
    Agency: Mr President
  • CBeebies Flash games
    Agency: Be Digital
  • Scott Mills "Flirt Doctor" iPhone app
    Agency: All In Media
  • Absolute Radio iPhone app
    Agency: All In Media
  • Highways Agency traffic information app
    Agency: All In Media

TUI travel

Head of Design (E-commerce)

Lead UI & interaction designer on multiple digital projects


  • Design strategy - Creating a UI styleguide, design system for a new ecommerce platform
  • Creative concepting - pushing technology with new creative implementations
  • Studio management & leadership - Leading a team of 5 designers in several workstreams
  • Digital strategy - Championing best practise in web standards, accessibility & implementation
  • Brand development - Helping brand & product teams form an online-driven strategy

Get in touch

Want to work with me to create amazing products? Drop me a line